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When I first set out to blog it was 2014 and my husband and I were just married and moved across the country to California. I was in a new place where I didn’t know a soul and being a naturally social person, I was eager to find connection somewhere other than my couch and Netflix (although, no judgement).
I had no idea what I was doing and I enjoyed the process. Over the years my blog had grown, I actually had followers who cared about what I was sharing, and made a few blogging friends along the way. It’s actually quite powerful, if you stop and think about it, to connect with so many women as we all experienced life through pregnancy and motherhood, marriage, the fun times and even the tragic times.
However, one piece about blogging that is somewhat directly, yet in-directly at times, discussed is just how much content a blogger has to put out. With everyone practically blogging these days, a new blogger has to punch out posts regularly in order to even be seen or shared. Then after the post is published there’s a whole other side to sharing it, pinning it, Instagramming it, and so on. It’s kind of exhausting when you think about it. So, the next time you read or see that someone blogs full-time, just know it’s, in fact, legit work.
But sometimes writer’s block can manage to find its way in and leave a blogger without inspiration. Or wiped out. Or at a loss of what to do next.
Did you know that there are essential blog to-do lists that need to be a part of your monthly maintenance? That writing and sharing content is only a fraction of what good bloggers need to do with their space? Here are my top 8 blogging essentials that most people forget to do and that go beyond just writing content.
1. Update your photos.
Photography is key to blogging because it’s a visual medium. People are more likely going to click on your stuff when your photos are high quality and highlight your presence within your posts. Your blog is a representation of you regardless of what your niche is. So, go through your old posts and see where you can update your photos to reflect a more cohesive look.
Tip: make sure the photos you’re using (that aren’t taken by you) in your post are giving credit or are free to use like photos from Unsplash!
2. Re-share older posts that need some love.
Regardless of if you’ve been blogging for years or just a few weeks, it’s important to look through your posts and see which ones need some love. Update them or even re-share them through your social channels. By re-sharing your older content you’re taking the load off of having to write all new posts and helping to drive traffic to posts you’ve written months ago.
Tip: link to your own posts within new posts. This drives traffic to your older posts that relate to whatever you’re writing about!
3. Update your About page.
Your About page is the next place your readers are clicking to after they read or check out what originally brought them to your blog. They want to get to know you or learn what you’re all about. This page is key and it’s important you give it some serious thought besides sharing pictures of you with your family and a random blurb about yourself.
Tip: If you have a business, like I do, this is also a great place to share what inspires you as a business owner or the products you make.
4. Utilize Google Analytics and schedule your stuff.
Remember when I said that everyone and their grandmother blogs these days? And they most likely get to do it as their full-time job? Well, it’s because they’ve mastered their SEO through Google Analytics and schedule their posts weeks out. That way (most likely) they’re not sitting behind the computer screen or glued to their phones – they’re living life not worried about having to manually do all of that.
Make time to get yourself organized and look into a scheduling program that works for you. I’m just now learning about Tailwind and optimizing my Pinterest for my new blog here (I know, I’m late to this party). There are so many tips and tricks to scheduling your posts out, you just have to search for it. Also, Google Analytics is vital to keeping an eye on your blog and how your readers are interacting with it. I suggest doing your homework in this area and taking the time to learn how it all works – I’m still learning…
5. Utilize Pinterest
This has been a major goal of mine as I started to blog again. I had always read about how important Pinterest can be in terms of page views and building your audience. However, it just seemed so complicated! But, I’ve learned that taking it in piece by piece, reading a few tutorials here and there, as well as playing around with different programs like Tailwind has really helped! So, I highly recommend that on those days where you have nothing to write about, invest your time in learning something new like optimizing Pinterest!
6. Create ‘pin-able’ photos or graphics
Another great tip I’ve learned along the way has been the importance behind having ‘pin-able’ images within your post – and having it be a cohesive design or look. I use Canva to create many of my graphics, logos, and images for my blog and I love that it’s completely free! Having images that are Pinterest friendly will definitely help out with #5 above.
7. Join blogging communities on FB or Pinterest
Another great way to drive more traffic to your blog or blog posts are to join a blogging group! This is a great way to introduce yourself, share your posts, and gain helpful insights into the whole blogging world. Plus, you may make a friend or two in the process!
8. Use your “Notes” app on your phone to record your blog ideas.
Sometimes I’m on the go – even when I’m driving – I get inspired for a blog post. One way in which I keep a record of these ideas is by using my Notes app on my phone. I’ve found it to be a very helpful and convenient way to make a quick note. Once I’m home and have a moment to get writing, all of my ideas are right there in one place. Plus I can have my notes be shared across all of my devices so I’m never out of reach of that next blog post idea!
And that’s it!
I’ve found by sticking to these 8 essentials that are beyond writing content for my blog, I’m finding new ways to keep it fresh and drive new traffic. So, the next time you’re hit with a little bit of writer’s block or feeling uninspired, just remember that there are little tips and tricks you can do across your blog to maintain it and make it accessible to a greater audience.